New media has already reminded up that PR stands for public relations and not just media relations. This is still something that many organizations are navigating at the moment. Now Google is giving us yet another Wave of innovation and showing us what is possible in the browser. t was developed by the team that gave us Google Maps. From the site:
A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more.
A wave is shared.Any participant can reply anywhere in the message, edit the content andadd participants at any point in the process. Then playback lets anyonerewind the wave to see who said what and when.
A wave is live.With live transmission as you type, participants on a wave can havefaster conversations, see edits and interact with extensions inreal-time.
Note that Wave is an open protocol that will allow third party developers to make their own Wave servers - just like they did with email. What seems nice about it is that it treats media as a process, where truth could emerge from many voices and forms. Is this going to spell the age of news in the cloud?
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